Research
How Dubai real estate businesses show up on Google.
Based on 60 audits of Dubai real estate agency and property management websites, September 2026. One audit per business, the latest one. No business is named.
- In the sample
- Real estate agencies: 40
- Property management companies: 20
At a glance
What the audits found.
67%
scored 69 or less out of 100 on our Google Growth Score
Median score: 63. Only sites that are solid in every area we check reach 70.
75%
take more than 4 seconds to show their main content on a phone
Google's own mobile test (PageSpeed Insights). Google rates this as poor. Out of 55 sites with a result.
52
median Google PageSpeed score on mobile, out of 100
Google rates 90 or more as good. Out of 55 sites with a result.
75%
were not in the top 3 on Google Maps for the search that found them
Searches like "real estate agency Dubai Marina". Out of 60 businesses with a known position.
By area of the audit
Where the points are lost.
Average score per part of the audit, from 0 to 100. The weakest parts are listed first.
- On-page SEO
- 49
- Speed & performance
- 55
- Local SEO
- 65
- Images
- 89
- Links
- 92
- Structured data & social
- 93
- Mobile & security
- 94
- Indexability
- 96
Out of 60 audits
By neighbourhood
Area by area.
Only areas with at least 10 audited businesses are listed, so no single business can be picked out.
| Area | Audits | Median score | Scored 69 or less | Slower than 4 s on a phone |
|---|---|---|---|---|
| Al Barsha | 15 | 61 | 80% | 87% |
| Business Bay | 15 | 69 | 53% | 64% |
| Jumeirah | 12 | 70 | 42% | 70% |
18 audits are in areas with too few audits to list (or with no area on record). They still count in every figure above.
How we did it
Method, in plain words.
- What we check
- Each audit crawls up to 50 pages of the website with our own crawler, which respects robots.txt and says who it is. It also runs Google's PageSpeed Insights test on mobile. It scores eight parts: speed, mobile and security, on-page SEO, images, links, indexability, structured data and local SEO.
- Who is included
- Dubai real estate agencies and property management companies that we found through Google Maps searches (the official Google Places API) and audited. We chose which businesses to look at, so this is not a random sample of every agency in Dubai.
- One business, one audit
- Each business counts once, with its latest audit. Only audits scored with our current method count (since 28 September 2026). Free audits that people request on this website, and businesses that contacted us, are left out.
- Google Maps position
- The position is where the business appeared in the Google Maps search that found it, when we found it. Businesses without a known position are left out of that figure.
- Privacy
- No business is named, and no figure is shown for a group smaller than 10. The page stays offline until enough businesses have been audited.
- Kept up to date
- The figures are recalculated from the audits automatically, at most once an hour, so they change as we audit more businesses. Latest audit included: 29 September 2026. They describe websites as we found them; they are not a forecast of anyone's rankings.
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